The town I live in (“some of the time,” my neighbors might say) is known for efforts to promote local businesses as part of a sustainable regional economy. I’ve written about them and will be writing more. When I came across this article, which mentions the “sense of community,” I wondered if such a thing could happen in Great Barrington. And I wondered if the good feeling that motivated the “mob” shoppers would keep them coming back, again and again.

While Black has been fending media calls, Shutts and her family have been fending calls from longtime customers who had moved away but are now planning pilgrimage’s back to support Chagrin Falls’ favorite hardware store.

That sense of community, she said, is what her family will take away from Black’s “cash mob” event, not the day’s profits, which the Shutts have so far declined to release.

“It doesn’t matter about the money, “she said. “Just to see the community and my family’s faces light up like this, it’s worth everything.”

via ‘Cash-Mob’ Creates Movie-Like Fairy Tale for Family Behind Ohio Hardware Store – ABC News.