One of these days I would like to take a good look at the various online sources of green/organic/eco-friendly products to see what’s going on these days–I have to say that most of it looks much of a muchness, nice enough but not really exciting. That sounds too critical, perhaps, especially coming from someone who is also ready to complain about catalogs full of useless stuff! Nothing wrong with organic cotton yoga pants or nappy (diaper) bags, and we all need washing up liquid (dishwashing soap) and the occasional garden bench.

So what am I looking for? I guess it’s really an innovative lifestyle concept that combines a fresh future-oriented design with beauty and practicality. Not just organic versions of the same old thing.

Here’s a new company worth taking a look at, By Nature, based in the UK: “By Nature is an informational and shopping portal that offers a wide selection of organic and ethical products and brings inspiration for a green lifestyle in the 21st Century.”