You may not remember the McLibel trial in Britain, the most expensive case, I think it was, in UK history. During the days I lived there, McDonalds did about as good a job as George W. Bush does today at promoting a positive view of the United States. They sued everyone, from big time journalists to small time authors like me. I think I have the distinction, though, of being the only American ever threatened by McDonalds with a libel suit, because I lived and wrote in England. I was testing Google searches this morning, trying to understand how their ranking works, and came across the story I wrote about my encounter with the Big Mac, McDonalds vs. Christensen story, and much more about the McLibel case.
Don’t Make Mine a (Big) Mac